Hollywood Case Study - New Moon

Pre Production And Production

Story Source
The Twilight Saga:new moon is based on the book new moon written by Stephenie Meyer in 2006 and it is the second in the Twilight Saga.It was directed by Chris Weitz and the screen play was written by Melissa Rosenburg. The Budget for new moon was $50,000,000

Actors Salaries
Robert Pattinson - $12 million
Kriten Stewart - $12 million
Taylor Lautner -
Michael Sheen -
Dakota Fanning -

Which Production Companies Are Involved In The Film
Summit Entertainment

Use Of CGI and Special Effects In The Film
There is use of CGI for the Werewolves and for Bella's clif dive.
special effects are also used in the fight scenes and when Edward sparkles in the sun light. 80% of the Visual effects were created by an Indian firm called Prime Focus.

How Long Was The Shooting Schedule?
Shooting began on March 23 2009 in Vancouver and filming in Montepulciano, Italy began in late May 2009 and ended on 29th May 2009.

Music In The Film
The Score was composed by Alexandre Deslat and the ohter songs for the soundtrack were chosen by Alexandra Patsavas who also produced the Twilight Sondtrack. It sold 153,000 copies in the first week.The Soundtrack also features some well known bands like Muse, The Editors and Death Cab For Cutie. The song meet me on the Equinox by Death Cab For Cutie was the main song for the movie and the music video has a montage of the film in it. Muse was important to have on the soundtrack to new moon as they gave Stephenie Meyer insperation to write the Twilight Saga.

Is it Based On a Popular Genre?
New Moon is a hybrid genre as it is a combination of Fantasy,Romance,Drama and Horror. This makes it appeal to a wider audience.


Simplification Of Characters and Narrative
The Characters in New Moon are simple characters because they are easy for the audience to understand even if they havent read the book. The plot is also easy to follow and you dont necessarily have to have seen Twilight or read new moon to understand what is going on in the movie.

Distribution Company
Summit Entertainment

Budget
The Total budget for New Moon was $50,000,000

Ways The Film Was Markted
The first poster was released on May 19th 2009,There were posters on buses,Heat Magazine had an 18 page special on the film and other magazines had posters and interviews with the Stars. Sugar and Bliss magazine also had a whole section on their websites dedicated to the movie that were regularly updated with new pictures,trailers,interviews and gossip. The Cast Also attended the Teen Choice Awards to pick up 11 awards that where won for Twilight and they also talked about the release of New Moon which was at that point only a month away. New Moon also teamed up with Volvo there was an advert that featured Robert Pattinson as Edward Cullen,Volvo held a prize draw to win Volvo XC60 which is the car that Edward Cullen Drives. New Moon also had its own website where you could download wallpapers and screen savers and read about the characters.


Trailers - Robert Pattinson, Kristen Stewart and Taylor Lautner revealed the 1st trailer at the MTV Movie awards on May 31 2009. 2 Scenes were then shown at the 2009 San Diego Comic-con. On 12th August 2009 a 14 second preview of the second trailer was released online. The third trailer was released at the VMA's introdced by Robert Pattinson,Kristen Stewart and Taylor Lautner. There was another trailer that was called Meet Jacob Black this had an exclusive interview with Taylor Lautner that plays Jacob Black and it was shown before the movie Bandslam.

Length Of Marketing Campaign
Marketing Began on May 19 2009 and ended around October 2009

Publicity For The Film
Stephenie Meyer went on the Oprah Winfrey show to promote the movie and Robert Pattinson went to the 62nd Annual Cannes film Festival.Robert Pattinson and Kristen Stewart were also featured alot in magazines as they were rumored to be dating this helped with publicity for the film. Michael Sheen who plays Aro also was interviewed on GMTV a few weeks before New Moon came out. Robert Pattinson was also interviwed on GMTV and The Paul O'Grady Show before the movies release.

Promotion Of The Film
New Moon has a lot of merchandise that is avalible such as Action Figures, T-shirts, Jackets, Scarf's, Board Games, Bags,Jewellery,Book Marks, Chocolate Bars, Bed covers, Shower Curtains,Pens,Team Edward and Team Jacob merchandise.replicars of Rosalie Hale necklaces Alice Cullen Necklaces Esme Cullen Braclets and Edward Cullen sweatbands were avalible from forbidden planet. Burger King also had New Moon Themed meals. There was also a dvd called ROBssesed released on November 10th this dvd was a documentry of Robert Pattinson's Life leading up to the Twilight Saga. There is also another DVD called Twilight In Forks: The Saga Of The Real Town that is being released on March 21st 2009 ( day Beofre New Moon ).

Number Of Countries The Film Was Marketed In
New Moon was releaed in 64 countries.

Exhibition

Date Of Release
20th November 2009 - UK & USA

Box Office Takings For Opening Weekend
$142,839,137 in opening weekend this made it the highest grossing film by Summit Entertainment and the highest grossing film not released by one of the 'Big Six' film studios ( Walt Disney,Universal Studios, Paramount Pictures,20th Centry Fox, Warner Brothers and Columbia Pictures)
New Moon set records as the biggest midnight opening in domestic (United States and Canada) box office history, grossing an estimated $26.3 million in 3,514 theaters.

Total Gross so far: $704,278,088

Length Of Time Released In Cinemas
80 days (USA)

Ways Film Was Released After Theatrical Release
DVD,Blu-Ray - Sold 367,352 copies,4 million of which were sold within its first weekend, beating Twilight's 3.8 million units sold in its first two days.[18]